New Honor Society

As a copywriter at New Honor Society (an FCB company), I work on major brands, like: Microsoft, Logitech, and ZYN—and a few others occasionally. Being a powerful storyteller with a knack for voice and strategy has made this breadth of work a satisfying whirlwind of learning, leading, flexing creatively, strategizing, pivoting, and—ultimately—writing a whole lot. Projects for these brands include social media, 360 campaigns, massive giveaways, hero video spots, complete brand overhauls (including building a brand guide from the ground up), and everything in between.

Microsoft

A Webby award-winning campaign, weekly social, hero videos for milestones, and activations for Microsoft Education.

Logitech

I conceptualized and wrote the launch campaign for Logi’s innovative gaming headset—the G325—including OLV, product video, and all digital assets. Additionally, scripted a hype video for their 2025 State of Play.

TRUST Philippines

TRUST is the largest contraceptive brand in the Philippines, and I was lucky enough to work on their ground-up brand revitalization (the first in 30 years), including: new brand identity conceptualization, writing their brand book, and building their relaunch campaign. Ultimately my concept, Your Normal Is More Normal Than You Think, was selected for their massive brand relaunch. The campaign has been in the news cycle, made waves culturally, and received millions of impressions and views across multiple platforms, such as YouTube and Instagram.

Brand:

Campaign Proof of Concept:

Campaign IRL (not executed by NHS):

ZYN

Giveaways, rewards, activations, anthem campaigns, high-level brand work, and social media. New Honor Society acts as the agency of record for ZYN. Primarily, I conceptualize and write the yearly Go For It Giveaway program. I worked on the Keep Finding and Reach For It campaign, including digital, OLV, emails, and radio.