New Honor Society

As a copywriter at New Honor Society (an FCB company), I work on major brands, like: Microsoft, Logitech, and ZYN—as well as a few others occasionally. Being a powerful storyteller with a knack for voice and strategy has made this breadth of work a satisfying whirlwind of learning, flexing creatively, pivoting, and beginning again. Writing for these brands includes social media, 360 campaigns, massive giveaways, hero video spots, complete brand overhauls (including building a brand guide from the ground up), and everything in between.

Microsoft

Weekly social, hero videos for milestones, and activations for Microsoft Education.

https://www.instagram.com/microsoftedu/

Logitech

Scripted a hype video for 2025 State of Play and am currently working on a product launch campaign that includes video, digital, and e-commerce.

TRUST Philippines

TRUST is the largest contraceptive brand in the Philippines, and I was lucky enough to work on their ground-up brand revitalization (the first one in 30 years), including: new brand identity conceptualization, brand book, and relaunch campaign.

Brand:

Campaign Proof of Concept:

Campaign IRL (not executed by NHS):

ZYN

Giveaways, rewards, anthem campaigns, high-level brand work—and a little bit of pretty much everything. New Honor Society acts as the agency of record for ZYN. Primarily, I conceptualize and write the yearly Go For It Giveaway program. I worked on the Keep Finding 360 hero campaign, including digital and radio. And I am currently working on a lifestyle video for highlighting ZYN Rewards. (Work for ZYN must be password protected; I can share upon request.)